Peer-to-peer and social networks concepts will permeate into the corporate world such as co-creation, lending structures and even marketplaces. “Social Goes Corporate” – From Sharing to Business In show rooms, custom features such as personalized screens and music will give a truly customized and personalized experience.ħ. In this way, advertising becomes specific to each viewer/customer. The onslaught of smart TVs, connected devices and Big Data analytics will allow advertisers to deliver targeted advertising dynamically into broadcast programming and the retail environment. Governments, corporations, organizations, communities, supply chains and even individuals will be more accountable and liable for policies, decisions and strategies. Increasingly pervasive analytics and collaborative platforms would make data and processes more transparent than ever before. Online shopping channels, digital advertising, mobile channels, and other e-marketing will be highly leveraged in the coming year.
Multiple connected devices would allow customers to be less than an arms reach of any virtual information that they need. Mobile payments will see growing importance in B2C but also B2B payments, with international B2B platforms emerging for cross border payments. Virtual payments such as mobile payment solutions and other digital wallets will see the decline of hard cash and challenge the credit card market as well. In this quest for competition, cities will increasingly look for business models that generate additional revenue streams including adopting extensive city branding exercises and incorporating smart projects into the city ecosystem.Ģ015 could be the year of peak money in some Western countries. As urbanization increases in scale and volume, cities will begin to compete for foreign investment, tourism and trade.
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